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Deriving Maximum Impact From Online Communities
This article was originally published in Direct Marketing News. What use of online communities delivers maximum impact in terms of marketing, and why? If my real-world behavior mirrored my Facebook...
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To Get to Know Your Customers, Spend a Day in Their Underwear
If you want to create products and services that truly serve customers’ needs, you need to find ways to get them to open up about very personal thoughts and feelings. Secrets and insecurities. We all...
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Don’t Break these 2 Simple Rules when Marketing to Millennials
There’s new research coming out about Millennials each day, ranging from how marriage is not a priority to how store brands are more popular among our demographic. I’ll admit Millennials are a...
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How to Keep Your Customer Loyalty Program from Being Pointless
This article was previously published in Fast Company. Customers love to be rewarded for their loyalty, but only some programs are worth the effort. How do brands design loyalty programs that offer...
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Deconstructing the Innovation Mindset
Many would agree that the word innovation has been grossly overused, misused, and abused. Whether it’s brand innovation, technology innovation, disruptive innovation, or fostering innovation — all...
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